You began an
online business for any number of reasons. You chose not to build a
brick-and-mortar store because you wanted to sell everywhere. With the choice, there
were new considerations. No longer could customers see the item on the shelf.
No longer
could you “ring out” the sale. Now you were faced with putting your store “out
there” on the Internet, building a website, or integrating with thousands of emerging
ecommerce websites. Because you are among the millions of merchants who have
elected to move products or services online, finding ways to differentiate from
the rest has become more difficult than you imagined. You learned that “build
it; they will come” is a useless aphorism.
Concerns for Online Shipping
As experience
with online shopping has increased, two important facts have emerged. Customers
want the same facility available in a brick-and-mortar store without the hassle
of dealing with it. They flock to online commerce sites because they feel they
can find identical items to be less expensive. Nobody seems to remember that
the store price included the cost of the shipment to the store.
Instead, the consumer desires a price that
does not include shipping. For a small store, this is often an insurmountable
problem. If the margins become too thin, the rent can’t be paid. However, the
online ecommerce environment assumes that the volume is sufficiently large that
narrowing of the margin is still profitable. Therefore, one of the attractive
features of ecommerce is the reduction or removal of primary shipping costs to
the final consumer. That rates about 70% on the surveys.
Returns
policies also interest the consumer in the ecommerce environment—about 50% of
the time. People will do more business with firms that have an ecommerce
presence if return costs are subsidized or if they have the option to return a
rejected product to a local company outlet.
Companies
have struggled with this, as it literally doubles the shipping costs and
narrows the margins even further. A firm that does that may have to factor that
cost—or at least a percentage of that experience—into the cost of the
merchandise in the first place. They do this for the goodwill, not the
economics involved.
A larger
concern about returns, however, is the willingness to accept a returned
product. The reasons why things are returned vary from “I found it less
expensive somewhere else” to “it doesn’t fit.” If an appliance is inoperable or
a shipment damaged, that is one thing, but any ecommerce activity would like for
a product once sold to remain sold. So the acceptance of return policies by the
consumer has much to do with the successful presence of the e-retailer.
Once the
policies are in place, if you can offer palatable shipping options, your
conversion rates are certain to increase. You know the steps:
·
Receive
the order
·
Prepare
the picking
·
Package
for shipping
·
Affix
the shipping labels and franking (postage)
·
Move
to a shipping service
·
Alert
the customer of a shipment
·
Update
the customer with tracking information
An
Outstanding Solution
You’re busy—processing more orders.
Anything you can do to compress that activity will allow more business with
fewer resources, as you grow to where your operation involves more people. One
of those is a software package called the TrueShip
ReadyShipper. We'll take an in-depth look at what it has to offer in these TrueShip Reviews, so you can decide if this solution is right for your needs.
TrueShip’s ReadyShipper is an
integrated software system that keeps you from wasting time doing many of these
tasks by hand. It’s as close to automatic shipping as you can get. It uses a
nifty interface called an Application Program Interface (API) with many online
stores. In the simplest of terms, the API features allow a Graphic User
Interface (GUI) to work with others’ software. Thus, it is possible to build
TrueShip’s ReadyShipper into your ecommerce storefront system. With
ReadyShipper, you can:
·
Collect
your orders
·
Sort
the information
·
Create
picking lists
·
Edit
and generate documents
·
Generate
postage
·
Develop
shipping labels
and other related tasks from a
keyboard, a touchscreen tablet, or your smartphone.
ReadyShipper is among the most popular
ecommerce shipping solutions available today. In this review, we’ll look at the
features and functions of this outstanding software package. We’ll look first
at the basic package and then examine some of the highly facile add-ons that
enhance the software’s usability.
A
Brief Company Survey
A decade ago, the principals of
TrueShip organized to develop ecommerce shipping software. The company, located
in Scottsdale, Arizona, has developed and is offering not only ecommerce
shipping software, but also returns management software and cloud-based
visibility software. These packages constitute the bulk of the tasks required
to handle shipping, returns, and communication with customers.
The company’s premier product is the
shipping software: ReadyShipper. That will be discussed presently. A second
product, ReadyLabels, prepares unit invoices that contain not only 4”x6”
shipping labels but also packing lists. With the labels package, you have the
option to print standard thermal and digital postage or to use the ReadyLabels
with inkjet or laser printers. There is also a tear-away comment card for the
consumer to provide feedback. The key to the effective use of this product is
the compression available from the integration of several steps that may now be
done automatically.
ReadyReturns
is designed to handle
the returns management. The product can be “dropped into” nearly any website or
ecommerce store, permitting customers to make returns through the same website
where the purchase were made. The package provides management information for
the e-retailer—tracking and processing information, reports, and projections.
The package can be assembled to set custom rules for the returns process.
The two software packages thus far
discussed are standalone. They are not dependent on the Internet for
processing, following the online customer interaction. TrueShip also produces a
cloud-based application, ReadyCloud,
which provides backup for the user preferences and settings selected for
ReadyShipper. You can access ReadyCloud from anywhere with an Internet
connection. This backup provides real-time reporting and customer visibility
while at the same time supporting useful disaster recovery procedures.
Features of ReadyShipper
This is a
superb, user-friendly, and feature rich shipping software solution that brings
these capabilities; it can:
·
Connect
to the majority of ecommerce marketplaces and shopping carts.
·
Import
orders, allowing users to edit the data.
·
Generate
digital postage and shipping labels
·
Update
customers with status of shipments.
You Can Try It For Free
You can get a free trial of the software for two weeks merely by visting the TrueShip website and signing up.. It also includes the establishment of accounts with Stamps.com, Endicia, and Express 1 to assist users to obtain postage. After that, there is a monthly subscription for the package’s use. Another nice thing is that the service includes video training. After a little experimenting, you will find the software easy to use.
You can get a free trial of the software for two weeks merely by visting the TrueShip website and signing up.. It also includes the establishment of accounts with Stamps.com, Endicia, and Express 1 to assist users to obtain postage. After that, there is a monthly subscription for the package’s use. Another nice thing is that the service includes video training. After a little experimenting, you will find the software easy to use.
The Available Ecommerce
Integrations
ReadyShipper
can be configured for many shopping carts. The system subscription comes with
one installed module. You can add to your primary selection as you need to. ReadyShipper
can be integrated into shopping carts like eBay, 3dcart, Etsy, Shopify,
BigCommerce, Volusion, Network Solutions, Rakuten, Magento, Yahoo, ShopSite,
and many others. If those are not on your list of ecommerce sites, contact
TrueShip at 877-818-SHIP (7447) and they will advise you.
There are
also available interfaces with shippers, UPS Worldwide, UPS Main Innovations,
APC, Endicia, and FedEx.
Those are the
interfaces with the customers. TrueShip can also provide interfaces to
QuickBooks, PayPal, WooCommerce (see below), OrderMotion, LimeLight, and coreSense,
to name just a few. TrueShip also provides tracking and shipping utilities.
TrueShip also
makes useful add-ons like a QuickBooks plugin, and several customer
relationship management (CRM) plugins. CRM software manages a company’s
interactions with customers, organizing, automating, and synchronizing sales,
marketing, customer and technical support.
Examining TrueShip’s
Ecommerce Integrations
·
WooCommerce:
WooCommerce has more than two million users! It’s among the most widely used
shopping cart services. Among all the ecommerce integrations that TrueShip
offers, WooCommerce may have the largest subscriber base. Using their premade templates,
you can build an outstanding online store. ReadyShipper integrates into
WooCommerce, permitting you to import orders, sort, edit, update, and develop a
tracking number and shipping status that can then be given to the customer.
·
Shopify:
In addition to being a very popular shopping cart service, Shopify provides
ease and speed. It makes building an attractive ecommerce site very easy.
TrueShip has developed direct integration for Shopify, allowing it to do many
tasks: take the order, sort and edit the data, and generate digital postage and
appropriate shipping labels. Once operated, ReadyShipper will update the
store’s order status and shipping information, providing customers with
tracking numbers.
·
Amazon:
the software also integrates into Amazon stores, and provides all the functions
mentioned thus far: import the order, sort the data, edit, and process. You can
generate the postage and shipping label and send updates to the customer. Order
status and tracking information is included.
·
Volusion:
Volusion is an online store builder with ecommerce templates. ReadyShipper
directly integrates into Volusion software to allow users to pull orders, edit
them, assign a carrier, print the label, pay the shipping costs, and maintain
updates.
·
eBay:
eBay stores have been with us for a long time, and older users will testify to
difficulties in getting things correctly shipped. ReadyShipper fits seamlessly
into eBay and provides outstanding functionality. It’s a one-button system for
handling orders, making changes, generating postage, creating labels, and
keeping the customers informed.
·
Network
Solutions: The Network Solutions stores have an API with which ReadyShipper can
communicate. It features quick order entry, fast updates, processing, shipping
labels, and customer and shopping card status updates.
·
This
list is far from complete. It works with 3dcart and Yahoo, with the same
functionality and features. So for whatever system you have installed,
ReadyShipper can provide the integration you need to ensure accurate order
entry, paperwork handling, labels, shipping methods, and customer information.
Among the others that ReadyShipper can handle are:
·
Rakuten
·
Magento
·
PayPal
·
Etsy
·
Newegg
·
OrderMotion
·
LimeLight
·
Monsoon
Commerce
·
ChannelAdvisor
·
AcctVantage
ERP, and
·
coreSense
With each of these packages,
ReadyShipper offers complete ecommerce shipping and fulfillment solution. There
isn’t enough room here to delve into each, but go to the TrueShip website
(address above) for further information on how it fits with each of these
packages.
Shipping Labels (ReadyLabels)
The
ReadyShipper also creates shipping labels. Each carrier has a specific label
protocol, and ReadyShipper is designed for the three most common: FedEx, UPS
and USPS. When the order is entered and the customer’s name and address are
known, the package can be used to generate the shipping label. This will allow
users to link easily the appropriate shipper accounts, converting the gathered
data into carrier compatible shipping labels. Then they can generate all the
postage and shipping labels needed.
Label options
for ReadyShipper are extremely flexible. The package generates standard 4”x6”
thermal shipping labels and digital postage. To build upon that, TrueShip also offers
signature ReadyLabels, all-in-one invoices that print from any laser or inkjet
printer. They contain a packing list and comment card (both perforated), and a
peel-and-stick label. ReadyLabels are compatible with all major shipping
carriers.
Setup and Operation
The best news
is that the TrueShip interface has been tested beyond recognition and is
guaranteed to be error-free. Its features are easy to navigate. Each button is
clearly labeled, and the options are available with drop-down selection fields.
New users are able to be functional within an hour, but TrueShip provides some
outstanding video training with the nuances of this very powerful software.
Once you see what it can do, you’ll be amazed with the ease of the package’s
operation.
Because the
integrations are preinstalled in ReadyShipper, it takes only minutes to
establish your accounts. Once operational, you can use the “order browser” to
locate pending orders within your online store. Bring up the order and use the
“order inspector” feature to process them one-by-one or in batches. Then use
the “shipping genie” to locate any specific existing orders to avoid
duplications and allow batching. If this sounds like a little bit of magic—it
is.
There’s
nothing magical about the shopping cart, however. TrueShip now updates the car,
amending the order status, notifying customers of shipping dates and tracking
numbers. Think of all the manual drudgery you will avoid.
It’s In the Book!
While
ReadyShip is intuitive, it’s important to learn what to do when you’re not
certain you’ve done the right thing. The package is highly documented, and you
can pretty much find what you need to know from the documentation stored at the
website.
They’re not
shy, these TrueShip folks. You’ll find product review there, as well. Take a
look. See what others are saying.
If you can’t
find it in the book, there is the email and phone support, as well as the wide
variety of online video tutorials, previously mentioned.
And if that
isn’t enough, TrueShip hosts free weekly training webinars for new users.
They have
your knowledge needs covered!
Multicarrier Support and
Shipping Discounts
As mentioned
before, TrueShip offers complete multicarrier support. ReadyShipper supports
FedEx, UPS, and USPS. In addition, TrueShip also works with Stamps.com,
Endicia, Express 1, and APC Logistics.
New users are
already connected to USPS shipping discounts. They also are given a
complimentary Stamps.com or Endicia account for USPS use. There is also a free Express
1 account, which gets its users the best rates on all their Priority Mail and
Express mail shipments, including the flat rate boxes and mailers, including
Flat Rate Select.
What Does It Cost?
To begin
with—nothing—for two weeks. After that, it’s $29.95 a month—a buck a day! It
comes with one ecommerce module included. Others can be added for $9.95 per
month each. Unlike many others, the cost is static, irrespective of the
shipping volume.
Summary and Rating
If ever a
package deserved a five-star rating, TrueShip’s software does. Its ease-of-use,
integrations, multicarrier support, bug-free software is outstanding. The
company provides outstanding customer support. It works on either Mac or PC.
It’s inexpensive, and it seems to have all the features it needs for outstanding
shipping support. Here is a summary of its benefits:
·
Usability:
ReadyShipper is easy-to-use. Plenty of documentation is available as are videos
and weekly webinars to help new users.
·
Reliability:
ReadyShipper is desktop software, requires no internet connection, and has
amazing uptime.
·
Add-ons
and integrations: Chances are it now has what you need. More integrations are
being added all the time.
·
Shipping
Discounts: A complimentary Stamps.com or Endicia account is included plus an Express
1 account for savings on Priority Mail shipments.
·
Support:
TrueShip offers white-gloved customer support for its users during normal
business hours with a toll-free support line and email support.
·
Price
Point: A dollar a day is very reasonable--$29.95 per month—with one ecommerce
module integration. Others can be added when needed for a nominal fee. No
contracts; month-to-month billing.
Conclusion
What are you
waiting for? Go to the website and download a 14-day free trial. In those two
weeks you’ll conclude, as I have here, that it just makes good sense.